Published by Cassaundra Melgar-C'De Baca on


It’s interesting to me that we have considered so many facets of communication in the company, but have inadvertently overlooked listening. I’ve about decided that it’s the most important link in the company’s communications, and it’s obviously also the weakest one.” HBR,  61 years ago…

HBR article

With so many more forms of communication available to us today- we have still yet to master the most important one – the ability to listen.

In our advanced (hurried) society- we rush to gain information- to give information- to seek-find and regurgitate information- information is EVERYWHERE …..

So how do we decide, during every nano-second, who and what we are going to listen to?

How do we filter out the “noise” and

Listen with purpose.

Listen with intent.

Listen to learn.

Listen to grow. 

Listen to gain trust.

Listen to reduce conflict.

Listen to motivate others.

Listening takes a great deal of purposeful effort – and PRACTICE.

Like preparing for the “big game”. We have to practice and practice and practice and practice some more.

So how do we start? What steps do we take?

Decide what is important to you

Delete what is not important

It’s ok to say “NO” to



Turn off distractions.

Put your device away

Make eye contact

Close your mental “to-do” list


Listen. Learn. Listen. Grow. Listen. Motivate. Listen. Trust. Listen. Listen. Listen.

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